RAFFY TULFO is known as Idol Raffy ng Bayan, or as the “Hari ng Public Service” with over two decades of notable work that have helped people from different walks of life significantly. Now, with 15 million subscribers of his YouTube channel, the public service host admits that the bulk of his earnings from this platform go to the needy, who are lining up in his office daily as if his place has become the extension of the social services agency.
Well-respected for his journalism work and for giving a voice to the voiceless, Raffy leads a team of TV5 news broadcasters in strengthening its commitment to upholding the highest standard for broadcast news as it launches Frontline Pilipinas, the newest primetime evening newscast on Kapatid network.
Frontline Pilipinas will air on weekdays starting October 5 (Monday). Raffy is joined by some of the network’s outstanding broadcasters, which includes Luchi Cruz-Valdes, Cheryl Cosim, Ed Lingao and Lourd de Veyra.
In a media launch, Raffy repeatedly said that news dissemination is not just plainly reading news but there must be credibility. “Experience is important, knowledge and credibility plus confidence in bringing the news,” he stressed. “These are the greatest foundation and a big factor for the viewers to trust you,” he emphasized.
“Frontline Pilipinas’s rallying motto is “maaasahang kasangga sa pagbabalita, boses ng may alam at may pakialam at balita’t impormasyong dapat malaman,” explained Luchi Cruz-Valdez. “We must be the frontliners when it comes to information,” she added.
The show promises to uphold the highest standards of delivering timely and relevant news while providing context to the most important issues that impact the lives of Filipinos today.
With the surge of fake news nowadays, Luchi assured the public that Frontline Pilipinas will dissect breaking headlines in ways that the public can easily digest and better appreciate.
“Hindi baleng hindi maka-scoop basta tama ang balita, kasi once magkabahid sa news, napakahirap bumawi. You can only have a creative space, but the difference is paano isasalansan ang balita. We are shorter but we will deliver,” she firmly stressed. “We may not like a story, but we are reporters and this is what we are sworn to do, actually, this is not just a profession, but a vocation, kaya importante ang serbisyo publiko,” Luchi further added.
Renowned journalist, Luchi is admired for her exemplary display of drawing out stories and connecting with her subjects. She will be leading one-on-one interviews with key people behind the country’s biggest headlines.
Throughout her career, Luchi has received legacy recognitions such as the PMPC Excellence in Broadcasting Lifetime Achievement Award, KBP Golden Dove’s Broadcaster of the Year, and Best Female Newscaster.
Meanwhile, part of the team is Cheryl Cosimwhose past shows focused on news, public service, and foreign affairs. She was hailed the Best Female News Program Anchor in the 12th Gawad Tanglaw Awards and the Best TV Newscaster in the 21st Golden Dove Awards.
Veteran journalist Ed Lingao is best known for his hard-hitting stories on conflict, war, and politics. He breaks down the biggest headlines in “News ExplainED,” to help give context to the most pressing news and how it affects us. Ed has been nominated for the 27th PMPC Star Awards for TV Best Documentary Program Host, two-time Marshall McLuhan Fellow and recipient of the top prize at the First Red Cross Humanitarian Reporting Awards.
Adding pop-culture annotations and tongue-in-cheek humor to the show is Lourd de Veyra who will be giving timely commentaries in his segment “Word of the Lourd.” Lourd was a recipient of the Don Carlos Palanca Memorial Award for Literature in 1999, 2003 and 2004.
The program opens with a main headline and will be supported by stories under the same cluster. Anchors will provide annotations, key visuals, reports and analysis to make the information more inclusive and understandable to the viewers.
Frontline Pilipinas will air Mondays thru Fridays from 6:30-7:30 PM starting October 5 (Monday) on TV5, your station for the most complete and up-to-date news reports. You can also catch it weeknights at 8:00 PM on One PH Channel 1 available on Cignal TV. (Evelyn C. Diao)