Grab PH has new country head

Grab PH has new country head

Grab Philippines country head Grace Vera Cruz (Photo courtesy of Grab Philippines)

MANILA – Ridesharing and delivery firm Grab Philippines (Grab) on Thursday appointed a new country head, a couple of months after Brian Cu stepped down from the position.

In a statement, Grab said the appointment of Grace Vera Cruz was effective immediately, with her focus currently on promoting synergy between the company’s several services “to better serve customers, driver-partners, merchant-partners, and corporate partners in the Philippines as One Grab.”

“She will also drive ‘Grab for Good’ initiatives to contribute to the Philippines’ longer-term socio-economic development,” Grab said.

Vera Cruz has had 15 years of business experience. She was previously the managing director of Seawood Resources, a Philippine-based international investment company, and has held key positions in McKinsey & Co., CLSA Exchange Capital, and Shell.

She said she was “proud” to join Grab and lauded the company’s charitable activities during the coronavirus disease 2019 (Covid-19) pandemic through the “GrabBayanihan”.

“I look forward to working with the team to leverage Grab’s technology and innovation to help Filipino communities safely and sustainably recover from the impact of the Covid-19 pandemic,” Vera Cruz said.

Russel Cohen, group managing director for Grab, said he was confident in Vera Cruz’s ability to lead and help its drivers and small businesses to use digital services to “grow and support the Philippines in its economic recovery.”

“With Grace’s proven credentials in leadership, operations, and strategy, I’m confident she brings deep expertise and understanding,” Cohen said.

On August 14, Cu stepped down as the country head of Grab to pursue other business interests. (PNA)

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