DOT turns food tourism ‘hotter’ with 2021 KAIN NA! Launch in Pampanga

DOT turns food tourism ‘hotter’ with 2021 KAIN NA! Launch in Pampanga

(Center) Tourism Secretary Berna Romulo-Puyat officially opens the KAIN NA! 2021 festivities at Ayala MarQuee Mall in Angeles City. Other officials in OIC-Regional Director Jovita A. Ganongan, DOT-CAR; Carolina D. Uy, DOT Region III; Ms. Marites T. Castro, Chief, DOT Region IV-A; Assistant Secretary Verna C. Buensuceso, DOT- Product and Market Development; Ms. Charmaine N. Bauzon, Area Head – North and Head of Ancillary Business, Ayala Malls, and Ms. Peachy G. Atendido, General Manager, MarQuee Mall also graced the ceremony.

Photos by Jhun Mabanag/BENJAMIN CUARESMA

ANGELES CITY, Pampanga — The Department of Tourism (DOT) has turned food tourism even ‘hotter’ and stirred the local food tourism scene further with the 2021 edition of the KAIN NA! Food and Travel Festival launch in partnership with Ayala Malls.

“Each year, the Kain Na Food and Travel Festival continues to evolve in response to the needs of our valued tourism stakeholders,” Tourism Secretary Berna Romulo-Puyat said during the opening ceremony.

Secretary Puyat tours the KAIN NA! booths promoting products and services of food and farm tourism stakeholders across the country, in cooperation with different DOT regional offices and the Department of Agriculture (DA).

KAIN NA! with the theme “Food Tourism Reboot” continued to serve its signature line-up of digital events, including the Global PROSPECTives in Food and Gastronomy Tourism, Food Tourism Exchange, and Food Tourism 101 from June 10 to 13, while on-ground festivities were held at Ayala MarQuee Mall in Angeles City from June 11 to 13.

Puyat said 20 physical booths were put up for the festival, each promoting products and services of food and farm tourism stakeholders across the country, in cooperation with different DOT regional offices and the Department of Agriculture (DA).

Among the participating booths from Central Luzon are: Aleli’s Pastries; Apag Marangle/Cusina Manuela; Tollhouse; Sasmuan Local Products; Wil-Fel’s delicacies; Farmers Joy; Yamang Bukid Healthy Products; Grann Garden Shop; RV De Dios Food Manufacturing; Kaka Association Incorporation; My Lola Nor’s Meryendahan; and Florida-Lubao Organic Farmers Association.

Puyat added that this leg of KAIN NA! proved to be special with the unveiling of culinary tours, food trips, and excursion packages developed by members of the Philippine Tour Operators Association Inc. (PHILTOA) and the food tourism consortium.

“With the help of the PHILTOA Food Tourism Consortium, let’s see what real places, stories, food and people we can find as they offer slow food travel experiences amidst the picturesque mountains of Benguet and the culture and history-laden lowlands of Ilocos, La Union, Pampanga and Bulacan,” Puyat remarked.

Earlier this year, the DOT led food tourism validation caravans that enabled representatives of PHILTOA to visit the Cordillera Administrative Region (CAR), Ilocos Region, and Central Luzon to experience new culinary activities and tourist attractions that they can incorporate in their tour packages. The packages include day tours, overnight stays, and 3-day/2-night promos to culinary tourism destinations like Pampanga, Bulacan, CALABARZON, Baguio, Subic, Benguet, Mountain Province, La Union, Ilocos Norte, and Ilocos Sur.

Meanwhile, the TED talks-inspired Food Tourism 101 featured learning sessions to help viewers maximize their online presence through Viber and Instagram. New culinary business models like cloud kitchens were likewise introduced through the sessions.

The online store of KAIN NA! featuring various iconic food items and local delicacies, continues to be accessible at http://www.kainnastore.com. Online shoppers are treated to hundreds of food products from coffee, tea, and chocolate specialty stores, Ayala partner merchants, slow food and food trip merchants from Luzon, Visayas, and Mindanao. (AI/MTVN)

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