RedDoorz targets Gen Zs, millennials with new hotel brand

RedDoorz targets Gen Zs, millennials with new hotel brand

MANILA – RedDoorz launched on Tuesday Sans Hotels, an “economy lifestyle” hotel brand targeting Gen Zs and millennials eager for staycations at a low cost.

The first Sans Hotel is located in Sampaloc, Manila, with more properties expected to open in Tagaytay and Cebu City soon.

Each hotel has a unique design, theme, and personality especially designed for the Gen Zs and millennials market who value the integration of comfort and smart technology.

With the entire tourism industry still reeling from the pandemic, the launch is a “vote of confidence” for the future growth of the hospitality sector, Department of Tourism (DOT) Director for Tourism Standards and Regulation Virgilio Maguigad said.

“It’s a vote of confidence. When you are expecting hotels to be closing down, we have here RedDoorz opening Sans Hotels, so it’s a vote of confidence for (the) future growth of the industry,” Maguigad said.

The DOT, he said, continues to work closely with hotels like RedDooz to increase confidence and campaign “safe and fun domestic travels” by ensuring accommodation establishments are implementing health and safety protocols.

Photo courtesy of RedDoorz

“The firm has definitely taken advantage of the benefits and opportunities from the DOT’s accreditation requirements in order to meet new customer requirements and demands and new travel experiences. With their growing accredited Sans Hotels, we are delighted to witness broader opportunities for hotel owners to weather this pandemic,” Maguigad said.

Country manager Miguel Capistrano III of RedDoorz Philippines said they are excited to grow with local hotel players for the new customer segment – the younger sector “who are eager to go out and explore not only for staycations but even for any kind of safe travels.”

“With RedDoorz’s service guarantee and the strict implementation of hygiene and sanitation practices in all our properties, our multi-brand platform offers the owners an opportunity to leverage our footprint, user bases, technology, best practices, other assets, and solid experiences of our regional team,” he added. (PNA)

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