ILO, Google join forces to support women entrepreneurs in ASEAN

ILO, Google join forces to support women entrepreneurs in ASEAN

By Rjhay E. Laurea

MANILA — The International Labour Organization (ILO), through its International Training Center (ITCILO), in partnership with Google, earlier today (November 17) launched three (3) new online programs to support women entrepreneurs in Thailand, Malaysia, and the Philippines.

Hosted by ILO’s Rebuilding Better: Fostering Business Resilience Post-COVID-19 Project, the training programs are available in the Google Primer learning app where women entrepreneurs can access free, quick, and easy-to-understand lessons on how to manage their business, strengthen its online presence, and create a more supportive workplace.

At least 2,000 women entrepreneurs who are looking to optimize their online presence are the first beneficiaries of the innovative new pilot to deliver digital training via Google Primer.

Google trainers will equip women business owners with new skills, covering topics such as consumer behavior, digital landscape, and reasons to move businesses online. There will also be a demonstration of digital tools that can help grow an online business, such as Google Ads, Google Analytics, and Google Trends.

In addition to women entrepreneurs from across South-East Asia, experts from the ILO and Google, alongside government representatives from the Office of SME Promotion (OSMEP) in Thailand, will also join the event.

“We are honored to collaborate with the ILO to support women entrepreneurs in Southeast Asia, especially those who have been hit hardest by the pandemic. Through this collaboration and our free Google Primer app, we hope more entrepreneurs in the region will be able to learn new skills, grow and expand their businesses both locally and internationally”, says Ryan Rahardjo, Head of Public Affairs, Southeast Asia, at Google.

“Managing a business during the COVID-19 crisis, in combination with increased domestic care responsibilities, has made it harder for women entrepreneurs to access the support services that they need. We are grateful for the partnership with Google, which allows us to provide women entrepreneurs with training support that is flexible and available for them to access at their own convenience, while also aligned with their needs”, stated Charles Bodwell, Senior Specialist on Enterprises Development, ILO. (ai/mtvn)

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