MANILA—What used to be a favorite item being utilized by our moms and grannies for their marketing needs, the lowly “bayong” is now becoming a hit in prestigious fashion shows in other countries.
Just recently, the now elegant “bayong” was featured in Bayong Canada in New York Fashion Week (NYFW).
Bayong Canada is a modernized “bayong” business which was founded by April Cureg Moran in 2021 with the objective of being recognized as a popular bag of the Pinoys.
Among the products of Bayong Canada are the modern fashion ideas, which was featured in an event in New York Fashion Week (NYFW).
It has the same materials as the traditional “bayong,” but was designed in smaller sizes to look like a handbag.
Also showin on a billboard in Times Square are the models holding different bayong designs. It was also carried by models in the Vancouver International Film Fest fashion show this year.
According to April in her email interview with Philippine Entertainment Portal recently, the feedbacks in other countries for her products are all positive.
The Pinay entrepreneur said, “Our “bayongs” kasi nag-evolved na siya, e. It can be for millennials or let’s say for all ages. It is trendy and well-made.
“Kung tutuusin, ang “bayong” ay napaka-common sa atin, and nang makita nila dito, they were amazed sa ganda and quality nito.
“At siyempre pa, ang price niya sobrang affordable, kumpara sa iba.”
April also shared why she chose “bayong” for her product.
“I want to pass the legacy to every generation, na ipakita sa mundo ang galing nating mga Filipinos.
“Gusto ko makita na ang produktong Pilipino ay nasa world market. At naniniwala ako na kaya natin makipagsabayan sa iba.”
She started Bayong Canada in 2021, starting from few items until the orders came in bulk.
“I have resellers all over Canada then we also have in other parts of USA, Norway, Australia, Italy. Then papasok ngayon ang New Zealand,” April said.
Not just for money
For April, Bayong Canada is not just a business but a way to help the weaving industry in the Philippines.
“The promotion of our products and sa support natin sa mga nangangailangan, lalo na sa mga weavers natin, na nasu-sustain natin ang kanilang kabuhayan,” she said.
“I also want to support our weavers back home, to sustain their kabuhayans and to give them hope and pride.”
April’s new bayong products are handwoven by the different communities in the Philippines.
“I have eight communities na sinusuportahan sa Philippines for our bayong,” the places being mentioned are Samar, Negros Occidental, Negros Oriental, Bicol, Iloilo, Davao del Norte, Laguna and Manila.
April has built different charity works in the Philippines like feeding programs and libraries in different schools.
“I want to give back kung ano ang nakukuha ko ngayon, and I do believe that giving is contagious.”
April was a medical representative in the country for 10 years while her husband is working in Canada.
In 2014, her husband petitioned April and their children to live in Canada. Then April worked as a medical office assistant for three years.
In December 2019, April started to slowly import bayong from the Philippines.
The response was good until she decided to focus on the business and to do the Bayong Canada full time.