Online Shopping Craze

Online Shopping Craze

The computer and internet are important tools in online shopping. (Photo credits: Times of India)

I shop online to make it easier to brag about the savings on Facebook and Twitter.

— Anonymous online shopper

I SIMPLY disdain online shopping as, for me, it gives you only a 50 percent chance of being satisfied with what you get or buy from sellers in most online selling applications or platforms that use various delivery services.

But due probably to the difficulties brought about by health restrictions on mobility and outdoor activities because of the Covid-19 pandemic, many of our countrymen have become more and more comfortable with online shopping as they continue to patronize digital platforms even with the reopening of physical stores.

Based on a survey conducted by social media giant Meta in its recent Seasonal Holidays study, Facebook’s parent firm noted that 79 percent of respondents had made online purchases, higher than the 67 percent who had bought from physical stores.

This means that seven out of 10 shoppers “discovered and shopped” via social platforms and intended to “spend more or the same” moving forward.

And with sales events held by e-commerce sites, the majority of shoppers said they were likely to try a new brand in several categories, including food (55 percent), apparel and fashion (38 percent), and electronics (36 percent). Meta noted that 90 percent of respondents had purchased items during the major sales events last year, with November (11.11) and December (12.12) events generating the most volume.

Among those keen on social platforms, 80 percent discovered a product through a personalized ad that matched their preferences. About 76 percent also claimed they were “most likely to trust” a brand backed by a “trustworthy creator and influencer.”

In addition, more than 80 percent of shoppers had watched or clicked on a live shopping online event that led to purchasing immediately. In social media, personal connections and recommendations; sponsored content; and video content is deemed as top “discovery drivers” as well.

According to Meta country director John Rubio, “brands need to start building for discovery and being part of the consideration well ahead of Mega Sale Days” even as he advised that merchants should “be social and mobile-first and deliver personalized ads experiences” while connecting with consumers through instant messaging.

Brands, he also added, “need to find creative ways to communicate their brand values and purpose because consumers are beginning to be increasingly mindful of which brands are “socially responsible.”

Still—and despite these opinions and comments—I simply don’t like online shopping. When my wife buys something online, I fear that we would get the bad end of the bargain and we would end up either duped or scooped of our hard-earned money.

Take for instance when I ordered a box of pods for my vaping gadget from an online seller, which was so difficult to look for, I paid more than PhP500 for a box of three and then got a single pod from the female seller who I am sure he thought he got one over me. She may have fooled me that time but I am sure karma would work things in the end and what little she gained in our transaction would hit her with karma.

So, folks, forgive me if I say I hate online shopping. For me, it is better to shop in a physical store where I can see and touch the product I am buying rather than just see them in photos and imagine what they are like.

FOR your comments or suggestions, complaints or requests, just send a message through my email or text me at cellphone numbers 09054292382 for Globe subscribers and 09391252568 for Smart. Thank you and Mabuhay!


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