Mandaue City eyes exporting ‘bibingka’

Mandaue City eyes exporting ‘bibingka’

By Junex Doronio
August 17, 202

MANDAUE CITY, Cebu — Popularly known for its delicious “bibingka” or rice cake, the city government here is eyeing on exporting it to help promote more Filipino food to the international scene and help this city’s small and medium-sized enterprises (SMEs) develop their businesses.

This was revealed on Wednesday, August 17, by Kristian Cabahug, Mandaue Investments Promotions Tourism Action Center (MIPTAC) head during the launching of “Choose Mandaue Brand Campaign Year 3” at the Ani Restaurant in Barangay Alang-Alang.

He said the campaign actually started in 2020 as a way for the city government under Mayor Jonas Cortes to give an avenue to small businesses and promote their products, especially those affected by the coronavirus disease (Covid-19) pandemic.

Cabahug further bared that they had already coordinated with the Department of Science and Technology (DOST) to create a technology that would vacuum seal the “bibingka” and increase its shelf life which is presently only seven days duration.

But with DOST’s technology, Cabahug expressed hopes that they target to expand its shelf life up to 90 days or three months so that it would suit for exportation. (ai/mtvn)

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