PCUP banner programs, UPSW gains support from goodwill ambassadors

PCUP banner programs, UPSW gains support from goodwill ambassadors

MANILA — On presentation of the priority programs of the Presidential Commission for the Urban Poor (PCUP), 20 goodwill ambassadors invited by the Commission pledged full support to PCUP in the fulfillment of its mandate of serving the country’s marginalized and underprivileged sectors, particularly the urban poor and informal settler families (ISFs).

PCUP officials met with the ambassadors in a conference yesterday (Tursday) where the four banner programs formulated by the Commission’s new administration led by its chairperson and chief-executive-officer Undersecretary Elpidio Jordan, Jr. were presented and outlined as part of the poverty alleviation initiative of President Ferdinand ‘Bongbong’ Marcos Jr.

Scheduled to be implemented the following year, the said programs includes the ‘Piso Ko, Bahay Mo’ program, which aims to provide decent housing to urban poor families through a savings mobilization, as well as resource mobilization known as Lingkod Agapay Maralita (LAM), urban poor data generation and collaboration and partnership program.

Under ‘Piso Ko, Bahay Mo’, Usec. Jordan explained that the initiative for the country’s homeless urban poor families (UPFs), particularly those affected by court ordered demolition and eviction, encourages participation of the private sector for assistance through the provision of lots where houses may be built with complete amenities for the benefit of UPFs.

“The program recognizes the increasing role that businesses have been playing in local development by going beyond mere corporate social responsibility. In addition, there is also a growing realization that doing business with social impact is possible which is blurring the gap between conventional territories of development players and businesses,” he pointed out.

Lingkod Agapay Maralita, or LAM, on the other hand, is geared towards addressing the economic needs of UPFs by stimulating savings mobilization, which would be implemented in partnership with the private sector.
“LAM aims to build up opportunities for livelihood and employment as well as housing and other concerns of selected communities across the country. The program will serve as the light, so to speak, in building bridges of collaboration,” Usec. Jordan spelled out.

With regards to urban poor data generation, efforts will be made for the PCUP in partnership with local government units (LGUs) to create satellite offices in cities and municipalities in the NCR, Luzon, Visayas and Mindanao.

“This targets a means of strengthening the PCUP’s intervention in urban poor communities through the establishment of a database that would be useful both for the Commission and the various LGUs in developing plans, programs and projects and formulating policies for advocacy in both the local and national levels that would be beneficial to the urban poor,” the PCUP chairperson enthused.

Finally, collaboration and partnership will institutionalize the call for goodwill ambassadors belonging from the business sector, academe, non-government organizations (NGOs) and others, who will promote the PCUP and its programs for the country’s underprivileged and urban poor.

“With our ambassadors sharing our vision of empowering urban poor communities, they will help generate the support that the PCUP needs and likewise look for other partners who may provide assistance and services aimed at filling the gaps in alleviating the plight of urban poor families (UPFs) from poverty and ensure that they will become economically productive as partners in nation building,” Usec. Jordan disclosed.

In ending, he clarified that all the support and assistance that the PCUP ambassadors will be able to generate will be given exclusively to the urban poor beneficiaries and organizations that have been accredited by the Commission in order to ensure that they will benefit and their welfare is prioritized.

“I am happy to note that we have been able to gain such general support as we realize that we can only be successful in our mandate if we remain steadfast in protecting the rights of our less fortunate countrymen and in linking them to those who have the capability to provide valuable assistance to those who are in desperate need. (ai/mtvn)

Goodwill ambassadors invited by the Presidential Commission for the Urban Poor (PCUP) pose with PCUP chairperson and chief-executive-officer Undersecretary Elpidio Jordan Jr. (seated, fourth from left) after a successful meeting where they pledged full support to the PCUP’s upcoming Urban Poor Solidarity Week celebration set the following month and the chairperson’s four banner programs to be launched next year.

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