Adobo Magazine Online courtesy

The Movie and Television Review and Classification Board (MTRCB) has expressed its apprehension regarding the potential threat posed by Artificial Intelligence (AI) and Synthetic Media to the creative sectors.

The MTRCB highlighted the risk of significant job displacement among Filipino workers, as AI applications now possess the ability to generate photos, videos, and music.

AI, a technology that simulates human intelligence processes using computer systems, has raised concerns about the future of employment.

MTRCB Vice Chairman Nathaniel “Njel” De Mesa emphasized the need for foresight and proactive measures to address the impending challenge of extensive job displacement caused by AI advancements.

He stated, “We all agree that this ‘Oppenheimer’ moment is inevitable, and the government should initiate discussions on how we can support Filipino workers, particularly those employed in the creative industries.”

On July 6, the MTRCB organized a meeting with various stakeholders from the creative industry, including artists, production specialists, producers, and government partners. The objective was to gather perspectives and insights on the matter.

Ramon Chuaying, Chairman of the Filipino Society of Composers, Authors, and Publishers (FILSCAP), expressed his concern about the music industry, stating that AI has already started replacing jobs.

He pointed out that AI can manipulate various aspects of music videos, including editing, thereby posing challenges to the industry. Chuaying called for collective efforts to assist an industry that is currently facing difficulties.

In light of these discussions, it is evident that the MTRCB and industry stakeholders recognize the importance of proactively addressing the potential consequences of AI on the creative industry.

By initiating conversations and implementing supportive measures, they aim to safeguard the interests of Filipino workers and foster a resilient creative sector. (ai/mnm)