As enterprises increasingly adopt advanced Generative AI (GenAI) for security and efficiency, Globe is making notable progress in integrating this technology to streamline operations, optimize network performance, and elevate customer service.

A GSMA outlook for 2025 showed that telco operators around the world are looking to AI in driving business objectives, including better customer experience and enhancing financial performance.

Globe’s commitment in AI reflects these findings, according to Anton Bonifacio, Globe’s Chief AI Officer: “The integration of generative AI is central to our efforts to improve both our operational processes and the services we provide. AI enables us to drive efficiency and sustainability, ensuring that we meet the evolving needs of our customers and the environment.”

The company leverages GenAI in its network to prevent service interruptions and improve uptime, while also applying it in backend operations to ensure more efficient energy use.

To further its AI initiatives, Globe has established a dedicated AI Group and appointed Bonifacio as Chief AI Officer, the first in the Philippines. This shift demonstrates Globe’s long-term commitment to AI across its operations, ensuring it stays at the forefront of technological innovation.

In customer service, Globe is looking to adopt AI models that understand Tagalog that will serve as conversational AI to better understand and respond to customer queries, reduce wait times, and increase satisfaction.

GCash, Globe’s financial services arm, benefits from AI through automated credit scoring, enabling faster, more accurate loan approvals for millions of customers.

Globe also views AI as a powerful tool to make employees happier by streamlining tasks, improving work-life balance, and freeing up time for more impactful work. This, in turn, drives better customer experiences and, ultimately, increases shareholder value.

Employees are also empowered to build their own bots to address their own work needs and enhance workflow and productivity.

For Globe, responsible AI is a critical component in driving sustainable digital transformation.  It has adopted the GSMA’s industry-first Responsible AI (RAI) Maturity Roadmap to ensure its AI delivers business value while contributing to sustainable development.

For more information on Globe’s AI initiatives, visit https://www.globe.com.ph/.

MANILA – The Department of Education (DepEd) celebrated the International Day of Education (IDE) on January 24, 2025, emphasizing the ethical integration of artificial intelligence (AI) in education.

Held at the DepEd Central Office in Pasig City, this year’s event, themed “AI and Education: Preserving Human Agency in a World of Automation,” highlighted the role of AI and educational technology (EdTech) in enhancing learning experiences.

DepEd reiterated its commitment to responsibly equip students with the skills needed to use AI effectively. In line with President Ferdinand R. Marcos Jr.’s vision, the agency stressed the importance of AI as a tool for empowerment rather than replacement.

“Let us champion AI as a tool for empowerment, not replacement,” said DepEd Undersecretary and chief of staff, Lawyer Fatima Lipp Panontongan. “Together, we can create a future where technology amplifies human potential, not diminishes it.”

The event also spotlighted DepEd’s collaboration with Khan Academy’s Khanmigo, an AI-powered educational assistant, aimed at addressing learning challenges and improving educational outcomes.

The IDE, observed annually on January 24, promotes universal access to education and youth engagement in learning. This year’s celebration saw participation from key organizations, including UNESCO, UNICEF Philippines, SEAMEO INNOTECH, and the Department of Science and Technology.

Exhibits showcasing AI’s role in education featured contributions from various EdTech partners such as FELTA, CISTEM, STI, Samsung, Unilab, and iAcademy.

Panontongan emphasized the need to nurture and inspire future generations, stating, “It is our duty to ensure that Gen Z, Alpha, Beta, and beyond are well-prepared for the future.”

ia/mnm

By Junex Doronio

AMID THE “PHOTO LAB” CRAZE on social media, Defense Secretary Gilbert “Gibo” Teodoro has warned personnel of defense agencies and the military against using “Artificial Intelligence (AI) Image Generators.”

Without elaborating, Teodoro claimed that there has already been a report that the “seemingly harmless and amusing” application could be “maliciously used to create fake profiles that can lead to identity theft, social engineering, phishing attacks, and other malicious activities.”

In an October 14 memorandum addressed to top officials of the Department of National Defense (DND) and its bureaus, and the chief of the Armed Forces of the Philippines (AFP), the defense chief gave the marching order that “personnel are directed to refrain from using AI photo generator applications, and practice vigilance in sharing information online.”

Even if he did not identify any app, Teodoro warned that these AI image-generating apps “compiles its users’ data and creates a digital person that mimics how a real individual speaks and moves.”

It can be noted that several AI image generating apps have been trending online in recent months. (ai/mnm)