Globe continues to cement its position as the undisputed leader in the Philippine mobile industry, logging a 54.7% mobile revenue market share as of the end of 2023. This sustains Globe’s majority revenue market share (RMS) for seven consecutive years.
RMS is widely considered the true measure of competitive market leadership in the telecom industry as it reflects actual consumer spending and accounts for all mobile revenue streams: voice, SMS, and mobile data services.
Globe has maintained an RMS ranging from 51.8% in the fourth quarter of 2016 to 54.9% by the third quarter of 2023, peaking at 56.8% in the first quarter of 2019.
The company’s mobile revenues soared to a record ₱112.4 billion in 2023, up 5% from the previous year, driven by its data-centric and value-packed offers catering to evolving customer preferences.
“Staying number one in mobile RMS is always a tough challenge in a highly competitive market like the Philippines, but Globe has maintained its edge through superior network performance, digital innovation, and customer focus. We are intent on staying on top through sharpening our differentiation from competition: an inimitable ecosystem of digital services that only Globe can offer. With this kind of an approach, the customer always wins. And that’s most important for us.,” said Darius Delgado, Vice President and Head of Globe’s Consumer Mobile Business.
Globe’s enduring leadership in mobile RMS validates its consistent strategy of investing in superior data services and customized offerings that continue to enrich the customers’ digital lifestyles. This accomplishment is a testament to its ability to anticipate and meet the evolving needs of the Filipino consumer.
Moving forward, Globe aims to sustain its mobile market dominance by capitalizing on the consistently rising demand for mobile data, with its diverse and affordable data-centric offerings expected to keep the prepaid market robust.
To learn more about Globe, visit www.globe.com.ph.
