GLOBE UNITES WITH IPOPHL, MAJOR ISPS IN LANDMARK MOU VS ONLINE CONTENT PIRACY

Standing [L-R]: Atty. Enriquito Cruz, Intellectual Property, Consumer Protection, and Media Lawyer, DITO Telecommunity; Solito Napolon, Head of Core Network and Engineering, Sky Cable Corp; Yoly Crisanto, Globe Group Chief Sustainability and Corporate Communications Officer; and Ellen Solosod, Assistant Vice President, PLDT Group and Smart Communications. Seated [L-R]: Atty. Jon Paulo Salvahan, Deputy Commissioner, National Telecommunications Commission; Atty. Ella Blanca Lopez, Commissioner, NTC; Atty. Rowel Barba, Director General, Intellectual Property Office of the Philippines; Atty. Christine Pangilinan-Canlapan, Director III, Bureau of Legal Affairs and Supervising Director, IPR Enforcement Office; and Atty. Nathaniel Arevalo, Director IV, Bureau of Legal Affairs and Supervising Director, IPR Enforcement Office.

In a landmark move to protect intellectual property rights and combat online content piracy, Globe has signed a Memorandum of Understanding (MOU) with the Intellectual Property Office of the Philippines (IPOPHL) and four other leading Internet Service Providers (ISPs) in the country to establish a site-blocking mechanism against pirate sites.

A first in Asia, the MOU is a significant step forward against content piracy pending proposed amendments to the 26-year-old Republic Act No. 8293 or the Intellectual Property Code of the Philippines, which will institutionalize stronger measures.

The milestone coincides with the Philippines’ Creative Industry Month, which celebrates the industry that the agreement seeks to protect. Protecting the Creative Industry is among priorities of the Marcos administration and is part of the Philippine Development Plan.

“What we are doing today is such an important step in the absence of a site-blocking law.  We are no longer tied up.  We can do something about piracy,” said Yoly Crisanto, Chief Sustainability and Communications Officer, Globe Group, at the MOU signing on September 20.

“Just as we have taken our advocacy to such great lengths, we’re fully committed to stopping piracy.  And hopefully, in the digital economy, the Philippines can start looking forward to a creative industry that is robust and free from all these challenges,” she added.

The MOU “is the first in Asia and second in the world,” remarked Neil Gane of the Motion Pictures Association. Germany had pioneered a similar initiative, where the site-blocking process centers around an independent entity known as the Clearinghouse for Copyright on the Internet (CUII) founded by ISPs and rights holders.  Notably, Germany’s model operates without the direct involvement of any governmental agency.

As it underscored the benefits the internet has brought to Filipinos, the MOU highlights the detrimental effects of online piracy, which not only harms legitimate stakeholders but also exposes users to potential malware threats and phishing attacks.

The MOU’s primary objective is to establish a voluntary site-blocking practice against the unauthorized distribution and sale of pirated content over the internet and set an example for other stakeholders who are not yet signatories to the MOU.

It also outlines the general principles and procedures for site blocking, emphasizing collaboration between ISPs and IPOPHL, and ensuring compliance with the Data Privacy Act of 2012.

Site-blocking is among proposed amendments to the Intellectual Property Code, with measures pending in Congress. As it welcomes the MOU, Globe is hoping for a more robust, institutionalized mechanism for site-blocking under the law, as this would penalize offenders and make site-blocking a matter of course for ISPs. 

Globe supports the swift approval of two bills currently under Senate review, introduced by Senators Jinggoy Estrada and Bong Revilla, following the passage of House Bill No. 7600 by Albay 2nd District Rep. Joey Salceda in the House of Representatives last May.

These legislative efforts aim to refine Republic Act No. 8293 and empower IPOPHL to initiate site-blocking measures against copyright-infringing sites.

Globe’s commitment to combating piracy is evident through its #PlayItRight campaign, which champions the protection of content creators in an era rife with pirated materials. As a member of the Video Coalition of the Philippines and the Asia Video Industry Association (AVIA), Globe has consistently advocated for robust intellectual property rights in the country to protect consumers and the creative industry, a major contributor to the economy.

The urgency of these efforts is underscored by a recent study by Media Partners Asia, which projected a potential revenue loss of $1 billion for the Philippines by 2027 if online video piracy continues unchecked. Surveys by YouGov also indicate that enforcing site-blocking could significantly benefit the Philippines’ P1.6-trillion creative industry.

The Filipino public is not blind to the challenges and consequences of piracy. A majority support government action against piracy, with many expressing willingness to pay for legitimate content if it’s not available on pirated platforms.

With this MOU, Globe, IPOPHL, and other ISPs are taking a decisive step towards a safer, more equitable online environment, ensuring that the creative industry thrives and that Filipinos can enjoy legitimate content without compromise.

To learn more about Globe, visit https://www.globe.com.ph/.