In a bold move set to shake up the K-pop landscape, Nikki Semin Han, former CEO of SM Entertainment, has resurfaced at the helm of TITAN CONTENT, a newly established U.S.-based K-pop powerhouse with aspirations of redefining the industry.

Headquartered in Los Angeles, TITAN boasts studios in both Los Angeles and Seoul, spearheaded by a leadership team renowned for launching iconic acts such as BoA, Girls’ Generation, SUPER JUNIOR, EXO, The Boyz, TWICE, and ITZY, among others.

The official announcement on November 28 introduced TITAN’s formidable founders and executive team, featuring K-pop luminaries Semin Han as chairman of the board, CEO Katie Kang, chief performance officer Lia Kim, chief visual officer Guiom Lee, and chief business officer Dom Rodriguez.

The forthcoming venture aims to oversee artist management, cultivate new K-pop groups, and eventually organize a series of music festivals. TITAN plans to blend “traditional K-pop training and artist development with Web3 and metaverse innovation,” marking a significant stride towards a transformative era in music and entertainment. While the initial roster of signings remains undisclosed, the company has outlined its commitment to fostering a space where artists flourish, prioritizing fans, and placing music at the forefront while embracing industry disruption.

Describing TITAN as the “Avengers of the K-pop community,” Semin Han remarked, “With a proven record of elevating global superstars, TITAN’s founders and executives have played key roles in helping shape K-pop and making it a global lifestyle with passionate fans across the world.” The vision is to establish a company that propels artists, prioritizes fans, emphasizes music, and champions industry disruption.

K-pop continues to ride a global wave, evident in the surge of ticket sales, streams, and online discussions surrounding the genre. Luminate’s “Mapping Out K-Pop’s Global Dominance” report highlights the genre’s remarkable success, with global on-demand streams (audio and video) of K-pop music surpassing 90.4 billion in the current year, representing a staggering 42.2% increase from 2022. Japan leads the charts with 9.7 billion streams, followed closely by the U.S. at 9.2 billion.

Kang expresses TITAN’s commitment to leading the K-pop revolution on a global scale by bridging the East and the West. “Not only will we utilize our vast experience and expertise to develop and create beloved K-pop artists and brands, but we will also push the industry forward through savvy Web3 disruption.”

TITAN’s initial seed round received substantial backing from RW3 Ventures and Raptor Group, with Dreamus Company serving as a co-lead investor. Co-investors in this ambitious venture include Animoca Ventures, Sfermion, Bell Partners AB, Heros Entertainment, Infinity Ventures Crypto, Scrum Ventures, Planetarium, and Avalanche.

(jr amigo/ai/mnm)