MANILA — The Department of Trade and Industry (DTI) announced on Saturday, June 1, 2024, that an increasing number of major manufacturers of basic necessities and prime commodities have pledged to enforce a voluntary price freeze.
This move is aimed at supporting Filipino consumers amidst escalating prices of goods and the ongoing challenges posed by the El Niño phenomenon.
In an official statement, DTI disclosed that several prominent firms, including Monde Nissin, Alaska Milk Corporation, Nestlé, NutriAsia, Inc., and San Miguel Food, have voluntarily implemented price freeze orders on specific stock-keeping units (SKUs) encompassing canned meat, processed milk, and bottled water.
With this development, the total count of participating manufacturers has now reached eight, extending the price freeze coverage to a broader spectrum of 31 SKUs.
Trade Secretary Alfredo Pascual expressed gratitude towards the manufacturers for their proactive stance in stabilizing prices. He emphasized the significance of this collective effort in ensuring continued access to essential goods at reasonable prices, particularly for consumers in areas not subjected to price control measures.
The expanded commitments encompass SKUs across six product categories: processed milk, canned meat or beef, bottled water, instant noodles, condiments, and coffee. Noteworthy brands included in the price freeze initiative are Lucky Me! Instant Mami, Liberty Condensada, Alaska Classic Sweetened Condensed Milk, Bear Brand Fortified Powdered Milk Drink, Nestle Carnation Condensada, Datu Puti Soy Sauce, Datu Puti Vinegar, San Mig Coffee 3-in-1 Original, Purefoods Chinese Style Luncheon Meat, and Star Corned Beef.
(Rep. by el Amigo/MNM)
