Gilas Pilipinas star Jordan Clarkson with ANTA Group Philippines Marketing Manager Mikko Abello, General Manager JP Paglinawan and Sports Marketing Associate Mais Cruz. (Photo supplied)
Gilas Pilipinas standout, Jordan Clarkson, has teamed up with ANTA for the upcoming 2023 FIBA Basketball World Cup. The 6-foot-5 former NBA Sixth Man of the Year has formally solidified an agreement to sport ANTA sneakers throughout the tournament.
The official signing event took place on Saturday at Bonifacio Global City in Taguig, where Clarkson, alongside ANTA Group Philippines General Manager JP Paglinawan and ANTA Group Philippines Marketing Manager Mikko Abello, officially sealed the partnership.
Both ANTA representatives conveyed their enthusiasm about having Clarkson onboard, as his presence will undoubtedly elevate the brand’s profile, especially considering the attention that the former LA Lakers guard and the team will attract.
JP Paglinawan remarked, “The FIBA World Cup is unquestionably one of the premier basketball tournaments globally. Having one of the world’s top players showcase ANTA at this pinnacle of competition reaffirms our belief that our brand offers the finest basketball products on the market.”
Mikko Abello added, “We are thrilled that Jordan has chosen to don ANTA on the grandest stage of international basketball, particularly as the Philippines hosts this quadrennial tournament. This year is an exhilarating time for the brand, and Jordan’s participation adds an extra layer of significance.”
ANTA’s roster of endorsers already includes NBA champions Klay Thompson and Kyrie Irving. As for Clarkson, discussions for a potential longer-term collaboration that could extend to the upcoming NBA season are currently in progress. (ai/mnm)
