MANILA — Senate President Pro Tempore Loren Legarda emphasizes the importance of responsible public relations practices in upholding a healthy democracy.
Legarda, a former respected broadcast journalist who transitioned into politics, addressed attendees at the 30th National Public Relations Congress in Makati, highlighting their pivotal role in keeping the public well-informed.
“In a democratic nation like the Philippines, the government is answerable to the public for its actions and policies,” stated Legarda.
She further elaborated, “This is where the field of public relations comes into play, ensuring that government actions and policies are conveyed clearly and accurately to the public.”
“Through effective communication and accountability, trust is fostered, credibility is bolstered, public support is sustained, and the democratic process flourishes.”
Legarda acknowledged that in an era of rapidly evolving communication, the internet often becomes a breeding ground for fake news and propaganda, undermining the integrity of public discourse.
Given the advancements in communication technology, the field of public relations is faced with the formidable task of preserving public trust.
According to Legarda, responsible and accurate practice in the realm of social media has become a significant factor in the implementation of policies, as public discourse online can easily influence government pronouncements.
“As professionals in public relations, you are at the forefront of conveying vital information, maintaining social cohesion during crises, and can serve as active partners of the government in advancing policies related to social welfare, economic development, and environmental sustainability,” Legarda asserted.
She also praised the Public Relations Society of the Philippines (PRSP) for its unwavering dedication to promoting informed decision-making among the Filipino populace.
She emphasized that this year’s Public Relations Congress has offered a valuable platform for reaffirming the industry’s commitment to delivering accurate information, a critical element in nation-building.
Legarda concluded by saying, “May you continue to lead the way in managing ethical communication strategies while promoting accuracy in information, ensuring that the community is well-informed, and empowering individuals to make informed choices.”
In her extensive tenure in public service, the four-term senator proudly shared that she has closely followed the ever-changing world shaped by technological advancements.
“My years in public service have taught me the principles of transparency, accountability, and effective communication as essential foundations for building trust, fostering good governance, and driving positive change in our communities.”
